• Digital marketing is the promotion of products or services using digital channels, such as search engines, social media, email, websites
• Social Media Marketing and Web Marketing.
• It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and influencer marketing.
• The goal of digital marketing is to reach and engage with customers through online channels in order to drive sales and increase brand awareness.

• TV, Billboard, and Radio are not considered digital marketing because they are traditional forms of advertising that use non-digital channels to reach audiences.
• They rely on broadcasting through physical means such as television and radio waves or displaying ads on physical billboards.
• Digital marketing, on the other hand, uses digital channels and technologies such as the internet, mobile devices, and social media to promote products or services and reach audiences.

• There are two main pillars in digital marketing such as online marketing and offline marketing.
• Digital marketing encompasses both online and offline channels, there are many different strategies and tactics that fall under the umbrella of digital marketing, and it's not limited to just online and offline marketing.
• Online marketing refers to the practice of promoting products, services, and brands through digital channels that are connected to the internet.
• This includes tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
• Offline marketing refers to the practice of promoting products, services, and brands through non-digital channels. This includes tactics such as TV, radio, billboards, and print advertising.
• Digital marketing encompasses both online and offline channels and it's more complex than just two main pillars.
• A commonly used framework for organizing digital marketing is dividing it into four main pillars: SEO, Paid Media, Social Media, and Content Marketing.

Digital marketing includes a wide range of strategies and tactics, such as e-mail marketing, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, affiliate marketing, social media marketing, and instant messaging are some examples of tactics that can be used as part of the digital marketing process.

• E-mail marketing: This is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
• RSS is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format.
• Voice broadcasting is a method of disseminating pre-recorded audio messages to a large number of telephone numbers simultaneously.
• Fax broadcasting is a method of disseminating a document to multiple fax numbers at the same time.
• Blogging is a form of online writing that incorporates elements of journalism, diary-style entries, and personal opinions.
• Podcasting is a method of distributing audio or video content over the internet, typically through a subscription service.
• Video streams are the delivery of video content over the internet in real time.
• Wireless text messaging is the sending of text messages between mobile devices, typically through a short message service (SMS) or multimedia messaging service (MMS) provider.
• Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
• Social media marketing is the use of social media platforms and networks to promote a product or service.
• Instant messaging is a type of online chat that offers real-time text transmission over the Internet.

• Electronic Marketing is the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems.
• Electronic marketing, also known as online marketing or internet marketing, refers to the application of marketing principles and techniques via electronic media, specifically the Internet.
• This includes tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing.
• Electronic marketing allows businesses to reach a global audience and to interact with customers in real-time.
• It also enables the use of data analytics to track and measure the effectiveness of marketing campaigns.
• It falls under the broader category of digital marketing which also includes other non-internet channels such as mobile messaging, SMS, QR codes, and digital billboards.

• The search engines do not necessitate poor user experience, keyword stuffing, and buying links.
• In fact, these practices can lead to penalties or even getting the website banned from search engine results.
• Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and authority of a website and its pages.
• Search engines aim to deliver the best results to the users, so a good user experience, high-quality content, and natural link building are preferred by search engines.

Poor user experience is not preferred by search engines as they want to deliver the best results to the users and a bad user experience can lead to higher bounce rates, low dwell time, and low conversion rates which are all negative signals for the search engines.

Keyword stuffing is a black hat SEO technique in which a web page is loaded with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. This is not preferred by search engines and can lead to penalties or even getting the website banned from the search engine results.

Buying links is also a black hat SEO technique, in which a website owner pays for backlinks to their site in an attempt to artificially increase their search engine rankings. This is not preferred by search engines and can lead to penalties or even getting the website banned from the search engine results.

• The total number of inbound links to a website's page is one of the factors that can impact the Google Page Rank, but it's not the only one.
• Google Page Rank (PR) is an algorithm used by Google Search Engine to rank websites in their search engine results.
• The algorithm uses backlinks as one of the factors to determine a website's Page Rank.
• The number of inbound links to a website's page is considered a vote of trust and authority for that page, the more links pointing to a page, the higher the page rank will be.
• It's not just the quantity of backlinks that counts, but also the quality of those links.
• Backlinks from reputable and authoritative websites carry more weight than those from low-quality or spammy websites.
• The relevance of the linking website and the relevance of the linked content to the linking website are also considered.
• Google's algorithm is constantly evolving, so there are other factors such as relevance, quality of content, user engagement, and website design that also impact the page rank, as well as backlinks.

• Utilizing the same colors of text as that of your background pages is responsible for hampering the search rankings.
• Utilizing the same color of the text as the background page can make the text invisible to both users and search engines, which can negatively impact the website's search rankings.
• This is because search engines rely on the text on a webpage to understand and index the content, so if the text is not visible, the search engine may not be able to properly understand the content of the page.
• Additionally, users will not be able to read the text, which can lead to a poor user experience. It is generally considered as a black hat technique and is against search engine guidelines.

• Facebook uses an algorithm called the EdgeRank algorithm to determine which posts appear in each user's News Feed.
• EdgeRank is an algorithm that uses three factors to determine the relevance of a post: Affinity, weight, and time decay.
• Affinity: The more interactions a user has with a post, the higher the affinity score.
• Weight: Some types of interactions are considered more valuable than others. For example, a comment is considered more valuable than a like.
• Time decay: As time passes, the relevance of a post decreases.
• The algorithm uses these three factors to determine the relevance of a post and then orders the posts in a user's News Feed based on their relevance.

• Micro-blogging can be defined as blogs that encompass limited individual posts, which are typically limited by character count.
• Micro-blogging is a form of blogging that involves short, limited individual posts, often limited by a character count.
• These posts can include text, images, and links and are usually focused on specific topics or themes.
• Examples of micro-blogging platforms include Twitter, which has a 280-character limit for tweets, and Instagram, which has a caption limit of 2200 characters.
• Micro-blogging is a popular way for people to share their thoughts, ideas, and updates in short, bite-size chunks and it's also a great way for businesses and organizations to communicate with their audiences in a more casual and personal way.