A series of actions that media planners take to attain the media objectives
A series of actions that media planners take to attain the media objectives Media Strategy.
The process of developing a media strategy typically involves several steps, including:
Defining the target audience: This involves identifying the demographic, psychographic, and behavioral characteristics of the target audience. This information is used to determine the most effective media channels to reach this audience.
Setting media objectives: This involves defining the specific goals and objectives for the media campaign, such as increasing brand awareness, driving sales, or generating leads.
Conducting a media audit: This involves evaluating the current media mix to determine the strengths and weaknesses of the existing media plan. This information is used to determine which media channels should be included or excluded in the new media plan.
Conducting a media analysis: This involves evaluating the target audience's media habits and preferences to determine the best time and frequency to reach them.
Developing a media plan: This involves selecting the most appropriate media channels to reach the target audience, determining the frequency and timing of the media exposures, and estimating the media budget.
Implementing the media plan: This involves executing the media plan by purchasing media space or time, creating and distributing ads, and tracking and evaluating the results of the media campaign.
Evaluating the results: This involves regularly monitoring the performance of the media plan and making adjustments as necessary to ensure that the media objectives are being met.