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The affinity audience can be defined as __________.

  • The affinity audience can be defined as a group of users who have demonstrated a strong interest in a particular topic or theme, based on their past online behavior.
  • This group of users may have searched for or engaged with content related to that topic or theme, indicating that they have an affinity or strong connection to it.
  • Affinity audience can be used to identify users who are more likely to be interested in a particular product or service and target them with specific ads or content that align with their interests.
  • It's different from the user showing a continuous interest, as users might have an affinity for a specific topic or theme but not show a continuous interest.