In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer?
To assess the maximum revenue generated by an Ad on the app, the metric used is Revenue.
Revenue is the total amount of money generated from a campaign or ad, typically by sales or conversions.
It can be calculated by multiplying the number of sales or conversions by the average value of each sale or conversion.
Developers can use this metric to understand the overall performance of their ad campaigns and to determine which campaigns are generating the most revenue.
It's important to note that revenue is not the same as eCPA, eCPI, or eCOM, eCPI (Effective Cost per install), eCOM (Effective cost of mobile advertising) and eCPA (effective cost per action) are metrics that measure the efficiency of an ad campaign by determining how much it costs to generate a specific action, such as a sale, installation or registration.