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____________ is a measure of attachment that a consumer has to a brand.

  • Brand loyalty is a measure of attachment that a consumer has to a brand.
  • Brand loyalty refers to the degree to which a consumer consistently purchases the same brand over time and is resistant to switching to alternative brands.
  • It's a measure of the attachment that a consumer has to a particular brand, and it can be based on various factors such as product quality, brand image, price, availability, and customer service.
  • High brand loyalty can lead to repeat purchases and customer retention, which can have a positive impact on a company's revenue and profitability.
  • Brands with high levels of loyalty can often charge a premium for their products, as customers are willing to pay more for the brand they know and trust.
  • On the other hand, low brand loyalty can make a company vulnerable to competition and price changes, as consumers are more likely to switch to alternative brands.