• Axe body spray ads are examples of Rational appeal.
• "Rational appeal" advertisements are ads that appeal to the viewer's rational thinking and decision-making process by highlighting the functional benefits and practical advantages of a product or service.
• In the case of Axe body spray ads, the advertisements typically highlight the benefits of using the product, such as improved confidence and attractiveness, and often use humor or other techniques to make these benefits more appealing to the viewer.
• The ads often show young men using the product and having successful experiences with women, reinforcing the idea that using Axe body spray can help the viewer achieve their desired outcomes.

So, while Axe body spray ads may be controversial or polarizing, they are not examples of obscene, deceptive, or subliminal advertisements. Rather, they are examples of advertisements that use a rational appeal to influence the viewer's behavior and decision-making process.