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Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

  • Pull strategy strategies is usually followed by B2C companies with respect to promotion strategy.
  • A pull strategy is a promotion strategy that focuses on creating consumer demand for a product, which then "pulls" the product through the distribution channels to the end consumer.
  • It is often used by B2C (business-to-consumer) companies, as it is designed to target consumers directly and generate demand for the product.
  • In a pull strategy, the manufacturer focuses on creating consumer awareness and interest in the product through advertising, personal selling, and public relations.
  • The goal is to create a demand for the product that is so strong that it drives sales and "pulls" the product through the distribution channels.