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The basic objective of push strategy is to encourage the ___________

  • The basic objective of push strategy is to encourage the middlemen.
  • The basic objective of a push strategy is to encourage middlemen, such as wholesalers, distributors, and retailers, to sell more of a particular product or service.
  • The push strategy focuses on getting the product into the hands of intermediaries who, in turn, push the product to end consumers.
  • In a push strategy, the manufacturer or supplier of the product invests in promoting and selling their product to intermediaries, such as wholesalers and distributors, rather than directly to consumers.
  • The idea is that the intermediaries will then promote and sell the product to end consumers, creating demand for the product and driving sales.