The basic objective of push strategy is to encourage the ___________
The basic objective of push strategy is to encourage the middlemen.
The basic objective of a push strategy is to encourage middlemen, such as wholesalers, distributors, and retailers, to sell more of a particular product or service.
The push strategy focuses on getting the product into the hands of intermediaries who, in turn, push the product to end consumers.
In a push strategy, the manufacturer or supplier of the product invests in promoting and selling their product to intermediaries, such as wholesalers and distributors, rather than directly to consumers.
The idea is that the intermediaries will then promote and sell the product to end consumers, creating demand for the product and driving sales.