The benefits of marketing channels can include cost savings, time savings, and financial support.
A. Cost savings: Using marketing channels can help reduce the costs associated with promoting and distributing products since intermediaries are responsible for these activities. For example, intermediaries can handle the costs of advertising, promotions, and customer service, allowing manufacturers to focus on other aspects of their business.
B. Time savings: Marketing channels can also save time for manufacturers since intermediaries are responsible for many of the tasks involved in promoting and distributing products. For example, intermediaries can handle the task of stocking inventory, so manufacturers do not need to worry about storage and transportation costs.
C. Financial support: Marketing channels can also provide financial support for manufacturers since intermediaries often provide financing and other resources to help manufacturers grow their business. For example, intermediaries may offer financing for inventory, promotions, and advertising, which can help manufacturers focus on other aspects of their business.