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If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

  • If a company wants to build a good “corporate image,” it will probably use public relations marketing communications mix tools.
  • Public relations, or PR, is an important part of the marketing communications mix and can play a significant role in building a strong corporate image.
  • PR involves managing an organization's relationships with various stakeholders, including customers, employees, investors, media, and the wider public.
  • It is designed to promote a positive image of the organization and enhance its reputation.
  • PR activities can include media relations, crisis management, corporate social responsibility programs, event management, and internal communications.
  • These activities aim to create and maintain a favorable public perception of the organization, and they can have a powerful impact on how the organization is perceived by its stakeholders.