Logo
Select Quick Pages:
Home
About
Contact Us
Disclaimer
Privacy policies
Terms and conditions

Which concept holds that consumers will not buy enough of an organization's products unless it takes large-scale selling and promotion effort?

  • The selling concept holds that consumers will not buy enough of an organization's products unless it takes large-scale selling and promotion effort.
  • The selling concept is a marketing philosophy that emphasizes the importance of sales and promotion in driving demand for a company's products or services.
  • According to this concept, a company must invest in aggressive sales and marketing efforts in order to overcome the reluctance of consumers to buy its products.
  • This concept is based on the assumption that consumers are passive and uninterested in a company's products, and that the company must use its marketing and sales skills to persuade them to make a purchase.
  • The focus is on "pushing" the product through a strong sales effort, rather than "pulling" it through consumer demand.