• Advertising appeal refers to the central theme or idea that motivates the target audience to take action, such as making a purchase decision.
• It is the emotional or rational reason that the advertiser wants the target audience to respond to the advertisement.
• The goal of an advertising appeal is to create a connection with the target audience and to motivate them to take a specific action, such as purchasing a product or service, visiting a website, or attending an event.

There are many different types of advertising appeals, including emotional appeals (such as fear, humor, or happiness), rational appeals (such as highlighting the features and benefits of a product or service), and social appeals (such as emphasizing the social benefits of a product or service).