All of the following methods are considered to be concurrent testing methods EXCEPT:
All of the following methods are considered to be concurrent testing methods EXCEPT electronic devices.
The other three methods (A, B, and C) are all considered to be concurrent testing methods:
A. Consumer diaries: Consumer diaries involve asking consumers to keep a record of their exposure to advertising and their subsequent thoughts and behaviors.
B. Coincidental surveys: Coincidental surveys involve surveying consumers at the same time they are being exposed to advertising to get immediate feedback on their reaction to the ad.
C. Readability studies: Readability studies involve evaluating the readability and comprehension of an advertisement while it is being displayed or presented to the target audience.