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_____ consists of a group of customers who share a similar set of wants.

  • Micro Marketing consists of a group of customers who share a similar set of wants.
  • Micro marketing, also known as niche marketing, is a marketing strategy that focuses on a small, specific segment of the market rather than the market as a whole.
  • Micro marketing is based on the idea that there are smaller groups of customers within the overall market who have similar needs and preferences, and that these groups can be more effectively served through targeted, tailored marketing efforts.
  • Micro marketing can be an effective way for companies to compete in crowded, highly competitive markets and to differentiate themselves from their competitors.