The content and context of a message contained in an advertisement is called?
The content and context of a message contained in an advertisement is called Ad copy.
The ad copy is an important component of an advertisement because it provides the context and meaning behind the visual elements, and helps to communicate the message that the advertiser wants to convey to the target audience.
Ad copy can take many forms, including short taglines, long-form narratives, persuasive copy, and more.
The goal of ad copy is to grab the attention of the target audience, create interest and desire for the product or service being advertised, and ultimately motivate them to take some action, such as making a purchase.