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Creating image of product in the minds of target group is called ________

  • Creating image of the product in the minds of the target group is called positioning.
  • Positioning is a marketing concept that refers to the creation of a specific image or perception of a product or brand in the minds of the target market.
  • The goal of positioning is to differentiate the product or brand from its competitors and to make it appealing and relevant to the target market.
  • Positioning is achieved through a variety of marketing efforts, including advertising, product design, packaging, pricing, and distribution.
  • The key to successful positioning is to understand the needs, values, and preferences of the target market, and to communicate a clear and compelling value proposition that resonates with these factors.