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__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

  • Sales Promotion is directed toward consumers and traders with the intention to increase immediate or short-term sales.
  • Sales promotion is a type of marketing activity that is aimed at boosting short-term sales and increasing customer loyalty.
  • It is directed towards both consumers and traders and usually takes the form of incentives or discounts.
  • The objective of sales promotion is to create a sense of urgency and encourage consumers to make a purchase, either immediately or within a short time frame.
  • Examples of sales promotion activities include coupons, rebates, buy-one-get-one-free offers, limited-time discounts, and loyalty programs.
  • These promotions can be very effective in attracting new customers, as well as in retaining existing ones.
  • By offering attractive incentives and discounts, sales promotions can help businesses increase their sales and revenue, especially during slow periods or when launching new products.