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The strategy that encourages dealers and distributors to sell a product is known as

  • The strategy that encourages dealers and distributors to sell a product is known as Push.
  • The "push" strategy, also known as the "push promotion" strategy, is a type of marketing approach that focuses on promoting and selling products through intermediaries, such as wholesalers, distributors, and retailers.
  • The goal of the push strategy is to get these intermediaries to "push" the product to consumers by increasing their sales efforts, displaying the product more prominently in their stores, or offering special promotions or incentives to customers.
  • The push strategy is often contrasted with the "pull" strategy, which focuses on creating demand for a product directly with consumers, through advertising, promotions, or other marketing efforts.