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Excuses for NOT making a purchase commitment or decision are called

  • Excuses for NOT making a purchase commitment or decision are called Objections.
  • Objections are reasons or excuses given by a potential customer for not making a purchase commitment or decision.
  • Objections can be raised at any stage of the sales process, but are most commonly encountered during the presentation or close stage.
  • Objections are an opportunity for the salesperson to address the customer's concerns and provide additional information that can help the customer make an informed decision.
  • Salespeople can overcome objections by listening to the customer's concerns, addressing their fears and doubts, and providing evidence to support their claims.
  • Some common objections in sales include concerns about the product or service's price, quality, or features, and a lack of trust or confidence in the salesperson or company.
  • Understanding and addressing these objections is an important part of the sales process and can be the difference between making a sale and losing a customer.