The first step in developing an advertising program should be to:
The first step in developing an advertising program should be to set advertising objectives.
Setting advertising objectives is often considered the first step in developing an advertising program.
Advertising objectives provide a clear focus and direction for the advertising campaign, and they help to ensure that the campaign is aligned with the overall marketing and business goals.
When setting advertising objectives, it's important to consider factors such as the target audience, the product or service being promoted, the budget, and the desired outcomes of the advertising campaign.