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Which among the following is a Pull Strategy?

  • Consumer Promotion is a Pull Strategy.
  • Consumer promotion is a type of marketing strategy that is designed to pull customers toward a product or brand.
  • This is done by offering incentives or rewards directly to consumers, such as discounts, coupons, free samples, or other types of promotions.
  • The goal of consumer promotion is to increase demand for the product or brand, drive sales, and create brand awareness and loyalty among consumers.
  • Consumer promotions can take many forms, including in-store promotions, direct mail campaigns, email marketing, social media promotions, and more.
  • They are often used in conjunction with other marketing tactics, such as advertising and public relations, to create a comprehensive marketing plan.