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Which of the following formulas is used by Pay-per-click?

  • The basic formula of pay-per-click (PPC) is Cost per click (CPC) = Advertising cost ($) / Ads clicked (#).
  • PPC is a pricing model in which the advertiser pays each time an ad is clicked.
  • Cost per click (CPC) is the amount an advertiser pays for each click on their ad.
  • The CPC is calculated by dividing the total cost of the campaign by the number of clicks received.
  • In this way, the advertiser only pays for the number of times their ad is actually clicked on, rather than for the number of times it is displayed.
  • This allows for more accurate cost tracking and budgeting, and also gives advertisers more control over their costs.