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The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?

  • The aggregate of all the factors which arouse the needs of customers and guide them in their final selection is called Buying motive.
  • Buying motives refer to the various reasons or factors that drive a person to make a purchase.
  • These can include needs, wants, desires, personal values, cultural influences, and more.
  • Understanding the buying motives of customers is important for businesses, as it can help them tailor their products and marketing efforts to better meet the needs and wants of their target audience.