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__________ is used heavily when introducing a new product category.

  • Informative advertising is used heavily when introducing a new product category.
  • Informative advertising is often used when introducing a new product category, as it helps to educate the target audience about the product and its benefits.
  • The goal of informative advertising is to provide the target audience with information about the product, such as its features, benefits, and uses, in order to build awareness and interest in the product.
  • This type of advertising is particularly important when introducing a new product category, as consumers may be unfamiliar with the category and may need additional information to understand its value.