Digital marketing includes a wide range of strategies and tactics, such as e-mail marketing, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, affiliate marketing, social media marketing, and instant messaging are some examples of tactics that can be used as part of the digital marketing process.

• E-mail marketing: This is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
• RSS is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format.
• Voice broadcasting is a method of disseminating pre-recorded audio messages to a large number of telephone numbers simultaneously.
• Fax broadcasting is a method of disseminating a document to multiple fax numbers at the same time.
• Blogging is a form of online writing that incorporates elements of journalism, diary-style entries, and personal opinions.
• Podcasting is a method of distributing audio or video content over the internet, typically through a subscription service.
• Video streams are the delivery of video content over the internet in real time.
• Wireless text messaging is the sending of text messages between mobile devices, typically through a short message service (SMS) or multimedia messaging service (MMS) provider.
• Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
• Social media marketing is the use of social media platforms and networks to promote a product or service.
• Instant messaging is a type of online chat that offers real-time text transmission over the Internet.