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The large volume of advertising in a society is known as _______

  • The large volume of advertising in a society is known as Advertising clutter.
  • Advertising clutter refers to the saturation of the market with numerous and competing advertising messages.
  • This saturation can make it difficult for individual advertisements to break through and effectively communicate their messages to the intended audience.
  • As a result, consumers may experience "ad fatigue" or become immune to advertising messages, reducing the effectiveness of advertising in general.
  • Advertising clutter can also lead to a cluttered visual environment, where there are many advertisements vying for the viewer's attention in a small space.
  • This can be overwhelming and make it difficult for viewers to identify and focus on the messages they want to see or engage with.