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_____ concepts hold that consumers if left alone will ordinarily not buy enough of the organization's products.

  • Selling concepts hold that consumers if left alone will ordinarily not buy enough of the organization's products.
  • The selling concept is a marketing philosophy that emphasizes the selling of a company's products, rather than understanding and meeting the needs of the customers.
  • This approach holds that consumers will not buy enough of the company's products unless they are actively convinced to do so through aggressive sales techniques such as high-pressure sales tactics and mass advertising.
  • This concept may be effective in the short-term, but in the long run, it can lead to customer dissatisfaction and decreased loyalty.
  • It is generally more effective for a company to adopt a customer-centric approach, such as the marketing concept, which prioritizes understanding and meeting the needs of the customers.