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The main advantage of online advertisement is __________.

  • Online advertising platforms such as Google AdWords and Facebook Ads allow advertisers to target specific demographics, interests, and behaviors, which can greatly increase the effectiveness of their campaigns.
  • This can be done by using cookies, IP addresses, and browser information to identify users' behavior and interests.
  • Additionally, online advertising is also trackable, meaning that advertisers can see how their campaigns are performing in real-time and make adjustments as needed.
  • This allows them to optimize their campaigns for maximum effectiveness and to measure the return on investment (ROI) of their advertising spend.
  • The other two options mentioned, low-cost promotional strategy, and online advertising promotional as well as informational are also advantages of online advertising, depending on the scale and type of campaign an advertiser wants to run.