Which of the following are essentially required to make a business case for content marketing?
"Industry best practices", "Objectives and KPIs" and "Impacts and challenges" are essentially required to make a business case for content marketing.
Industry best practices: Understanding the best practices within the industry can help you to develop a content marketing strategy that is aligned with the current trends and will be more likely to succeed.
Objectives and KPIs: Setting clear objectives and key performance indicators (KPIs) for your content marketing efforts will help you to measure the success of your strategy and make adjustments as needed.
Impacts and Challenges: Identifying the potential impacts and challenges that your content marketing strategy may face will help you to anticipate and plan for any obstacles that may arise.
By including these elements in your business case, you will be able to demonstrate the value of content marketing and how it can support the overall goals of your organization.