Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT Conducting advertising culture audit.

Marketing management must make four important decisions when developing an advertising program, which include:

A. Setting advertising objectives: This involves determining what the advertising campaign is trying to achieve, such as creating awareness, changing attitudes, or increasing sales.

B. Setting the advertising budget: This involves determining how much money will be allocated to the advertising campaign and how it will be spent.

C. Developing advertising strategy: This involves determining the target audience, message, and media for the advertising campaign.

D. Implementing and evaluating the advertising program: This involves executing the advertising plan and measuring its effectiveness in achieving the advertising objectives.

A "Culture Audit" is not a standard decision in advertising program development, but it can be a useful tool for businesses to assess their internal culture and values, which can impact the way they communicate with their target audience and the overall effectiveness of their advertising campaigns.