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________________ is a marketing channel that has no intermediary levels.

  • Direct marketing channel is a marketing channel that has no intermediary levels.
  • Direct marketing channel is a type of marketing channel that involves selling products directly to customers without the use of intermediaries, such as retailers or wholesalers.
  • In a direct marketing channel, the manufacturer is responsible for promoting and selling the products directly to customers.
  • Direct marketing channels can take many forms, including online sales, catalogs, direct mail, telemarketing, and door-to-door sales.
  • Direct marketing allows manufacturers to reach a large number of customers and offer a personal touch that is not possible with other forms of marketing.
  • Direct marketing also enables manufacturers to control the distribution and promotion of their products, as well as gather valuable information about customer preferences and behaviors.