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A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.

  • A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the Production period.
  • The phrase "a good product will sell itself" is characteristic of the Production period in marketing history, which lasted from the late 1800s to the early 1930s.
  • During the Production period, businesses focused on increasing efficiency and reducing costs in order to produce goods as cheaply as possible.
  • The belief was that if a business could produce a good product at a low cost, it would be able to sell that product without the need for extensive marketing or sales efforts.
  • The focus was on production efficiency, rather than on understanding and meeting customer needs.