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What is meant by Impression Share?

  • Impression share (IS) is a metric that represents the percentage of impressions that your ads receive compared to the total number of impressions that your ads are eligible to receive.
  • It is calculated as the number of impressions your ads received divided by the estimated number of impressions you were eligible to receive.
  • It is a measure of the visibility of your ads and it can be used to determine if your ads are being shown to as many people as possible.
  • Impression share can be affected by various factors such as competition, ad relevance, ad placement, and budget.
  • If the Impression share is low, it can indicate that your ads are not being shown as often as they could be, which may be due to budget constraints or poor ad relevance.