The need to analyze digital analytics helps in making better decisions related to the business.
Analyzing digital analytics can provide valuable insights that can help inform business decisions.
Digital analytics can help businesses understand how users interact with their website or application, including which pages or features are most popular, where users are coming from, and how they are interacting with the site.
This information can be used to optimize the user experience, identify areas where the business can improve, and make data-driven decisions about how to improve the overall performance of the business.
Additionally, it can also provide insights on how to target the right audience, measure the ROI on marketing campaigns, and so on.