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Which of the following is NOT an element of the marketing mix?

  • Target market is NOT an element of the marketing mix.
  • The four elements of the marketing mix are Product, Price, Place (also known as distribution), and Promotion.
  • The target market is not considered one of these elements, but it is considered a crucial component that informs and guides the development of the other elements.
  • Understanding the target market is important in order to create the right product offerings, set the right price, choose the right distribution channels, and develop effective promotional tactics. However, it is not considered one of the Four Ps.