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________ is the oral communication with potential buyers of a product with the intention of making a sale.

  • Personal Selling is the oral communication with potential buyers of a product with the intention of making a sale.
  • Personal selling refers to face-to-face communication between a salesperson and a potential customer.
  • It's a highly interactive process in which the salesperson uses a variety of skills, including building rapport, presenting features and benefits, and overcoming objections, to persuade the customer to make a purchase.
  • Personal selling can take place in many different settings, including retail stores, offices, homes, and even over the phone.
  • The goal of personal selling is to build a relationship with the customer, understand their needs and wants, and ultimately close the sale.