Logo
Select Quick Pages:
Home
About
Contact Us
Disclaimer
Privacy policies
Terms and conditions

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish a strategy reflective of their desires?

  • Orange juice manufacturers are looking to expand the consumption of their product beyond the typical morning time period.
  • To do this, they would need to segment their market based on occasions, or specific times or events when the product is consumed.
  • By understanding which occasions people are most likely to drink orange juice, the manufacturer can tailor their marketing efforts and create new product offerings that cater to these times.
  • For example, if research shows that people are more likely to drink orange juice as a mid-day refreshment, the manufacturer could develop a line of portable, single-serving containers specifically for this occasion.
  • By focusing on occasion segmentation, the manufacturer can better understand and target the specific needs and wants of their consumers and make their product more appealing during different times of the day.