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An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

  • An organization with a Marketing orientation assumes that customers will resist purchasing Products not deemed essential.
  • The job of marketers is to overcome this resistance through personal selling and advertising.
  • Organizations with a marketing orientation focus on identifying and meeting the needs and wants of their target customers.
  • They believe that customers will resist purchasing products that they do not see as essential, so the job of the marketing department is to convince them that the product is valuable and necessary.
  • This is often done through personal selling, where sales representatives directly interact with potential customers, and advertising, where the company uses various media to promote the product to a wider audience.