How many types of pillars do we have in digital marketing?
There are two main pillars in digital marketing such as online marketing and offline marketing.
Digital marketing encompasses both online and offline channels, there are many different strategies and tactics that fall under the umbrella of digital marketing, and it's not limited to just online and offline marketing.
Online marketing refers to the practice of promoting products, services, and brands through digital channels that are connected to the internet.
This includes tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
Offline marketing refers to the practice of promoting products, services, and brands through non-digital channels. This includes tactics such as TV, radio, billboards, and print advertising.
Digital marketing encompasses both online and offline channels and it's more complex than just two main pillars.
A commonly used framework for organizing digital marketing is dividing it into four main pillars: SEO, Paid Media, Social Media, and Content Marketing.