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Point of Purchase Ads are also known as

  • Point of Purchase Ads are also known as In-Store Advertising.
  • Point of purchase (POP) ads, also known as in-store advertising, are advertisements that are designed to be displayed or distributed at the point of purchase, or the point where the consumer is making a buying decision.
  • The goal of POP advertising is to influence the consumer's decision to purchase a particular product or brand, by making the product or brand more visible and appealing to the consumer.
  • POP advertising can take many forms, including displays, posters, brochures, signs, and packaging.
  • It can also include interactive elements, such as samples, demonstrations, and interactive displays.
  • The key to effective POP advertising is to create an impactful and memorable experience for the consumer, that is both informative and appealing.