Point of Purchase Ads are also known as In-Store Advertising.
Point of purchase (POP) ads, also known as in-store advertising, are advertisements that are designed to be displayed or distributed at the point of purchase, or the point where the consumer is making a buying decision.
The goal of POP advertising is to influence the consumer's decision to purchase a particular product or brand, by making the product or brand more visible and appealing to the consumer.
POP advertising can take many forms, including displays, posters, brochures, signs, and packaging.
It can also include interactive elements, such as samples, demonstrations, and interactive displays.
The key to effective POP advertising is to create an impactful and memorable experience for the consumer, that is both informative and appealing.