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The process of purchasing space in a media is

  • The process of purchasing space in a media is Media Buying.
  • Media buying is the process of purchasing advertising space in various forms of media, such as television, radio, print, online, or outdoor advertising.
  • The goal of media buying is to reach a target audience with a specific message and to do so in a cost-effective and efficient manner.
  • Media buying is a complex process that involves research, planning, negotiation, and execution.
  • To be successful, media buyers need to have a deep understanding of the target audience, the media landscape, and the different types of advertising options available.
  • They also need to be able to negotiate favorable rates and terms with media sellers and to effectively measure the results of their media buying efforts.