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Promotion mix includes Sales Promotion, Personal Selling, Advertising and

  • The promotion mix includes Sales Promotion, Personal Selling, Advertising and Publicity.
  •  In addition to sales promotion, personal selling, advertising, and publicity, there are other elements that can be part of a promotion mix, including direct marketing, sponsorships, and events.
  • The choice of tools depends on the target audience, the marketing objectives, and the budget. By using a combination of tools, businesses can effectively communicate the benefits of their products or services and differentiate themselves from the competition.