The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the Personal selling process.
The Personal Selling process is a systematic approach to selling products or services that involves a series of steps designed to build a relationship with the customer and close a sale. The six stages of the process are:
Prospecting: This is the process of identifying and locating potential customers who are likely to be interested in the product or service being sold.
Preapproach: In this stage, salespeople research and gather information about the prospect and their needs. This information helps the salesperson to tailor their approach to the individual customer.
Approach: This stage involves making contact with the prospect, either in person, by phone, or through other means, and introducing the product or service.
Presentation: This is where the salesperson provides a detailed explanation of the product or service and how it will benefit the customer.
Close: This stage involves asking the customer to make a purchase and overcoming any objections they may have.
Follow-up: After the sale, the salesperson stays in touch with the customer to ensure satisfaction and to build a long-term relationship for future sales opportunities.