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A pull sales promotion strategy concentrates on the __________

  • A pull sales promotion strategy concentrates on the Consumer.
  • The pull strategy is a sales promotion strategy that focuses on the consumer.
  • The objective of a pull strategy is to create demand for a product or service among end consumers, which will then "pull" the product through the distribution channels to the point of sale.
  • In a pull strategy, the manufacturer or supplier invests in promoting the product directly to consumers through advertising, promotions, and other marketing activities.
  • The aim is to create a demand for the product that will then "pull" it through the distribution channels to the point of sale.
  • By creating demand at the consumer level, the manufacturer or supplier can help ensure that intermediaries, such as wholesalers and retailers, will carry the product and promote it to end consumers.