__________ is responsible for hamper the search rankings.
Utilizing the same colors of text as that of your background pages is responsible for hampering the search rankings.
Utilizing the same color of the text as the background page can make the text invisible to both users and search engines, which can negatively impact the website's search rankings.
This is because search engines rely on the text on a webpage to understand and index the content, so if the text is not visible, the search engine may not be able to properly understand the content of the page.
Additionally, users will not be able to read the text, which can lead to a poor user experience. It is generally considered as a black hat technique and is against search engine guidelines.