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Which of the following features corresponds to the role of the lead nurturing platform?

  • A/B Testing, Campaigning, and Landing Page Creation features correspond to the roles of the lead nurturing platform.
  • Campaigning corresponds to the role of the lead nurturing platform.
  • A lead nurturing platform is used to communicate with leads (potential customers) at different points in the sales funnel to build trust and establish a relationship with them, so they will be more likely to buy from you in the future.
  • A/B testing is used to test different variations of an email, website, or other marketing elements to see which performs better.
  • Landing page creation is used to create a separate web page for a specific marketing campaign or offer.