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Searching and identifying potential buyers for a product is _______

  • Searching and identifying potential buyers for a product is Prospecting.
  • Prospecting refers to the process of searching for and identifying potential buyers for a product or service.
  • This is an important step in the sales process, as it helps salespeople identify individuals or organizations that may be interested in purchasing what they are selling.
  • Through prospecting, salespeople can build a list of potential customers, evaluate their buying potential, and then prioritize their efforts to close the deal.