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Selection of most appropriate cost-effective medium in the advertisement is _________

  • Selection of most appropriate cost-effective medium in the advertisement is Media Selection.
  • Media selection refers to the process of choosing the most appropriate and cost-effective medium or media channel to reach a target audience with an advertising message.
  • This involves considering a variety of factors such as target audience demographics, media habits, and preferences, reach, frequency, and cost.
  • The goal of media selection is to find the most efficient and effective way to reach the target audience with the advertising message.
  • The media selected should be aligned with the overall advertising objectives and budget, and should also take into account the target audience's media habits and preferences, as well as any limitations such as geographical restrictions or regulatory requirements.