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A _____ is a set of segements sharing some exploitable similarity.

  • A  Over segment is a set of segments sharing some exploitable similarity.
  • An over-segmentation is a situation in which a market is divided into too many segments, resulting in segments that are too small or too similar to be targeted effectively.
  • Over-segmentation can occur when market researchers use too many variables to define segments, leading to segments that are difficult to differentiate and target.
  • To avoid over-segmentation, market researchers should carefully consider the number of variables used to define segments, and ensure that the segments are large enough to be viable targets for marketing efforts.