Need become _____ when they are directed to specific objects that might satisfy the need.
Need become Wants when they are directed to specific objects that might satisfy the need.
Needs are basic requirements that are necessary for survival, such as food, shelter, clothing, and safety.
Wants, on the other hand, are desires for specific products or services that satisfy those needs.
In marketing, understanding the distinction between needs and wants is important because it helps companies develop products and services that better meet the needs and desires of their customers.
By understanding what drives their customers' wants and desires, companies can develop products and services that are better aligned with their customer's needs and are more likely to be successful in the market.